To get more profit from the business, there are several reasons why big players buy new or famous brands, as outlined below. It makes us reconsider our wishes, desires, and work. RecessionĬovid brought a new era of working from home, and I think not everyone was ready to embrace the change. And I think it’s better to sell the product than keep developing despite not feeling happy about it. I’m happy that mental health has become one of the top topics. We have our dreams, and sometimes you don’t want to continue product development to focus more on what you like. You may simply burn out, as we are not robots.
Smaller companies have smaller budgets, so they should rely on the community more. So, you’ll need more budget and time if you want your product to pay off. It’s evident that one person cannot cover product marketing, onboarding, support, SEO optimization, etc. Thus, after a year, JetFormBuilder became one of the most used products in our stack. Then, we asked top influencers and the WordPress community to test the plugin and share their thoughts. When we launched JetFormBuilder, we knew about the form plugins competition, so we made a competitive analysis and thought about what we wanted to make better. Sell the plugin if you are not ready to handle the competition.Create the team for developing and marketing your product.Keep the plugin development slow make it more like a hobby than a business.You should invest your time not only in development but also in marketing: to let users know about your plugin. This is because of the high competition: 60,000+ WordPress plugins in the directory.
Imagine you are a small business owner with just one WordPress plugin in the arsenal and notice that plugin installations are stuck. Why Brands Sell: Product Selling Reasons Competition On average, there were 5-10 acquisitions during 2014-2018. The rise of WordPress acquisitions started in 2019 (15). Regarding the Post Status acquisitions database, 2021 was the most acquisition-rich year – 46. Thoughts about alternatives and researching companies’ past acquisitions to see how that’s influenced another product.įear of the future is a familiar feeling of every human being, so it’s okay to care about the tools you use as you want stability in the development process. I know the feeling when you find out another company has bought the product you used.įrustration, not knowing what comes next. Key WordPress Brands and Their Effect on The Acquired Product.Why Brands Sell: Product Selling Reasons.Thus, at the end of the article, you’ll be able to figure out, “ Is acquisition terrible for the company or customers?” That motivated me to write this article to show you the top brands in the WordPress market, their history, discover acquisition reasons, and their effects on the whole community. I’m the one who follows and tries not to miss any WordPress news to stay updated. I bet you’ve noticed how many acquisitions WordPress companies have made these years.
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